In keeping in line with attempting to build a business from home, we’ve chosen to write about an online business opportunity surrounding both shoes, and a recent exercise phenomenon called CrossFit.
CrossFit has been around for about 14 years now. It was started in Southern California in the year 2000. The philosophy behind this exercise regimen is pretty straightforward, although much of it flies in the face of weight training dogma of the last 25 years.
The idea behind CrossFit is that we need to get back to training the cores of our body to be strong. So many of the problems and diseases that people face today stem from poor muscle strength in key areas. This is caused by many things.
The biggest overall cause is that we’re nowhere near as active as we used to be. The vast majority of people spend their days chained to a desk, typing on a keyboard. This is nothing like what our bodies were designed for.
The main lifts incorporated into CrossFit WODs (workout of the day) are Olympic style lifts. They include the snatch, the clean and jerk, deadlifts, and squats. For most people, these are mild to sever forms of torture, especially in the beginning. Another side effect of inactivity is the loss of flexibility. And decent flexibility is required to perform all of these lifts.
Much of CrossFit is built around increasing your endurance. But most of the runs built into WODs are less than 1 mile in length. Instead it incorporates explosive type movements such as box jumps, muscle ups, and burpees. For an accurate description of all of these exercises along with pictures check out CrossFit.com
One thing you’ll notice when you first step into a CrossFit “box” (gym) is the near total lack of equipment. Unlike most gyms that have rows and rows of machines, boxes are usually pretty sparse. There are sure to be plenty of pull up bars and olympic lifting bars though.
From a member perspective the workouts are also substantially different. Most gyms are filled with individuals each doing their own routine. But at a box everyone is there for the same workout. Members offer each other support during exercises. This shouldn’t be intimidating. The exercises are infinitely scalable for beginners all the way up to near-professionals.
And just about the only thing you’ll need other than a basic set of clothes is a decent pair of shoes. CrossFit-style shoes are designed to be relatively flat, this helps with lifting. Compared to standard tennis shoes they offer much less cushion. They also offer more room for your toes to splay out, which is the natural movement of the foot when exercising or jumping. Finding a good pair of shoes will be very important to your success. You can get by with cross-trainers or tennis shoes for a while. But eventually you’ll want to upgrade to a pair that are specifically designed for these grueling workouts.
And that’s where Internet Marketing comes into play. CrossFit is a relatively new phenomenon, and product manufacturers are just now beginning to address the demand for products from these intensely loyal fans. Building e-commerce sites designed to help meet this need is certainly an opportunity worth exploring.
There are new companies as well as old established companies that are looking to take advantage of the marketplace, and you can too if you play your cards right.